Search engine optimization or the acronym (SEO) is defined by WikiPedia as the process of improving the visibility of a website or web page in search engines via the “natural” or “un-paid” search results also known as the ‘Organic listings’. SEO is the process of improving the authority of a website on a given subject resulting in the website being easily found by search engines and therefore a target market who have demonstrated an interest in a particular product or service.
At this very moment, there are online search queries taking place for people looking for exactly what you have to offer and will find one of 2 things. They will either find your business or a competitors. Search Engine Optimisation (SEO) ensures these people find you and your business and the more relevant the search engine thinks your site is, the higher up in the results it places your business website.
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